The socks have been designed so carefully and are of such a high quality. I won’t be replacing them before the kids grow out of them! Another plus for the environment! Not to mention that if a sock should magically disappear, I can still get use out of the rest of them as they are meant to be worn mismatched!
I grew up in a country that was torn by a civil war, I have come to really appreciate the freedom of thought, diversity and self-expression. If there was one thing I wanted people to identify my brand it was this. In giving children the freedom to mix and match their socks, I want to encourage kids (and adults) to create their own perfectly mismatched lifestyle that represents who they are. This message is subtly embedded in the stories we tell and the products we sell!