Best of 2023

It's hard to believe it's already the end of 2023.

This year, was our biggest year yet; full of new product launches, collaborations, and furthering our cause by donating over 60,000 school meals to children in need. 

Not only did we want to share some of our highlights of 2023 but also share some of yours! 

Thank you for such a wonderful year, we couldn't have done any of this without your support. 

"Best Wool Socks"

Our ever-so popular Merino Wool Socks were such a hit this year they sold out in just a few weeks! These sought-after styles always fly off the shelves, and this is the only restock of the season so secure your faves before they vanish once more.

Please note that not all colours and styles are restocked.

"Finally the Perfect Underwear"

Made with azo-free dyes, GOTS certified organic cotton, and oh so breathable, parents love our kids underwear just as much as kids! 

This year we dropped six new colours in some of our most popular kids' styles.  

Bundles of Bliss!

This year we welcomed so many more bundles, for both socks and underwear. Not only are these a great way to save but also a no-brainer for stocking up on the coziest basics.