Even when you’re using low-impact or GOTS-approved Azo-Free dyes (which we do for our dyed styles), there’s still a process involved: water, energy, and chemicals. We wanted to see what would happen if we stripped things back to their simplest form.
Undyed organic cotton skips the dyeing stage altogether, which means:
- No added colorants or finishing agents that can irritate skin.
- Reduced water and chemical use in production (according to the European Parliament, dyeing is estimated to account for up to 20% of global water pollution).
- A softer, more natural feel that’s as close to cotton on the plant as possible.
For anyone with sensitive skin, eczema, or allergies, undyed cotton can be one of the gentlest options available. Undyed clothes avoid the use of any additional allergens or irritants, providing a much gentler option for those prone to skin reactions and allergies.
