An Update on Our Pricing

We wanted to share some important news about upcoming changes to our pricing.

Recent tariffs have added a significant cost to operate our business. This is especially true for us since our socks are made in Portugal and underwear is made in India. For a small, family-run business like ours, this poses a real challenge to continue our operations without making any price changes. 

We know our products aren’t the cheapest in the market, but that’s because it costs more to ensure every piece is made with care, certified organic across the supply chain, and crafted to the highest social and environmental standards.

This year, we plan to roll out new products made with 100% organic cotton thread and 100% biodegradable elastics, part of our larger goal to transition to fully biodegradable trims by the end of 2027. These steps are important, but they also add to our costs. Additionally, some of these materials can only be sourced in certain countries, making moving our entire supply chain more challenging. 

Compromising on our values has never been an option for us. We know, however, that price matters. This is why we will absorb the higher cost as much as we can and only make some modest increases to our prices:

• Prices will increase 5 - 10%

• Free shipping will begin at $85 (up from $75)

Please note all of our orders will continue to ship out of our warehouse in Buffalo, NY so there are no additional duties or tariffs for you to pay.

These changes will take effect on September 15. If you are eyeing something, we invite you to stock up before then.  

We’re always here to answer any questions or hear your thoughts.

Thank you for your continued support. We feel privileged to build our brand alongside you, and will never take your support for granted.