Gentle on our skin. Gentle on our planet.

The first basics you reach for from your fresh pile of laundry.

1100+ ★★★★★ Reviews

Basics made better

Our story began in 2018 when we created the perfect pair of socks for a little boy with eczema.

Every one of our products is made with the highest composition of natural, organic materials without compromising on fit, comfort and longevity.

The most comfortable pair around.

Extremely Soft | Flat Toe Seam
Meet Quinn

Our adult basics has a new label and name!

What we are known for:

The natural collection

Organic fabrics in its purest forms. Undyed and untainted in their beautiful natural colours.

Shop now

The all cotton sock

The most comfortable 98% cotton sock in the world!

Shop Now

Best clothing for sensory kids

The most sensitive kids (and grownups) wear our flat seam socks!

Shop Recommended Socks

Matching family comfort

Our matching family socks are a fun and unique gift to a parent or grandparent.

Shop Matching Family

Built for comfort

Soft, breathable materials.
No annoying tags or seams!

Organic + Natural

GOTS organic and/or OEKO-Tex Standard 100 certified


No formaldehyde, BPA, lead,
or parabens

Fair Trade

Our products are ethically made in Portugal or India

1 pair = 1 meal

Thanks to your purchases, we donated over 100,000 school meals to kids in need, making you the most important part of our cause.