I grew up in a country that was torn by a civil war, I have come to really appreciate the freedom of thought, diversity and self-expression. If there was one thing I wanted people to identify my brand it was this. In giving children the freedom to mix and match their socks, I want to encourage kids (and adults) to create their own perfectly mismatched lifestylethat represents who they are. This message is subtly embedded in the stories we tell and the products we sell!
Acronyms often have a way of sounding important but intimidating (at least to me). In my quest to manufacture the best possible children’s socks in the market, I encountered so many acronyms in apparel manufacturing. It was overwhelming at first, but after some research it quickly became clear to me which certifications or acronyms were truly relevant and which were not. This would have never happened if I hadn’t decided to venture into the world of apparel (or sock) manufacturing and I’d like to think that I am a reasonably "educated" consumer. As a result, it is only fitting that I start Q for Quinn’s blog with clarification on what GOTS certified means.