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790+ ★★★★★ Reviews

Basics made better

Our story began in 2018 when we created the perfect pair of socks for a little boy with eczema.

We use clean, natural fabrics and comfort-first design to create basics that are good for you and our planet.

Built for comfort

Soft, breathable materials.
No annoying tags or seams!

Organic + Natural

GOTS organic and/or OEKO-Tex Standard 100 certified


No formaldehyde, BPA, lead,
or parabens

Fair Trade

Our products are ethically made in Portugal or India

What we are known for:

The natural collection

Organic fabrics in its purest forms. Undyed and untainted in their beautiful natural colours.

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The all cotton sock

The most comfortable 98% cotton sock in the world!

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Best clothing for sensory kids

The most sensitive kids (and grownups) wear our flat seam socks!

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Matching family comfort

Our matching family socks are a fun and unique gift to a parent or grandparent.

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By Women. For Women.

Basics made with organic cotton, linen or merino wool so you can finally breathe!

1 pair = 1 meal

Thanks to your purchases, we donated over 80,000 school meals to kids in need, making you the most important part of our cause.