As a consumer, it was hard not to be tempted to buy more things, more cheaply, and to be honest I still struggle with this. However, after my journey with Q for Quinn, I have learnt to appreciate that the cost of fast fashion is so widespread and big and goes well beyond ecological and social concerns.
During the research and development phase of Q for Quinn; while addressing my son’s eczema was a priority with the socks, I was more obsessed with the details of overall comfort and how fun the designs were going to be. Solving foot eczema for thousands of kid honestly didn’t come up as a top priority for our socks - I really didn’t understand how prevalent eczema was in kids and babies at the time. However, what I didn’t realize at the time was that by designing my socks around comfort for children, I was also helping solve eczema issues in kids.
When I first started the sourcing for Q for Quinn, it shocked me how hard it was to find good organic socks. I wanted socks I knew would be safe and gentle for my son (who also suffered from eczema) and also very importantly was gentle on our planet. I knew, there were a lot of chemicals in baby clothing and socks but I could never have imagined that 90% of socks in the market would be considered “unsafe.” This study was conducted in Europe and studied European retail outlets. I have often held European retail outlets at a much higher quality and safety standards than North American ones, which makes this discovery even more astonishing. I’m not sure when there will be a similar study conducted for socks in the North American market but all I can do is become more conscious of what and where we buy and share our knowledge with our customers and supporters.